by Laurie Sullivan
Publicis Groupe and Adobe Systems announced a partnership Wednesday to build and support an end-to-end marketing management platform from Publicis Groupe that automates and … Read the whole story
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by Richard Whitman, Columnist
So what changes is Interpublic Group making in the wake of reports about Cadillac's poor performance over the past year? Well, here it is … Read the whole story
by Steve McClellan
The holding company has scrapped the agency team approach it created with Rogue. Going forward Lowe and Partners will service the account globally. Read the whole story
by Larissa Faw
The wine maker has launched a new label-K-J Avant-and San Francisco-based Heat has created a new campaign to promote it. Read the whole story
by Joe Mandese
Just weeks after one major agency forecast, Interpublic's Magna Global unit, reduced its outlook for 2014 ad spending, another -- Dentsu Aegis Network's Carat … Read the whole story
by Larissa Faw
Previously Cox was strategy lead at DDB California where he worked with clients such as ConAgra, Facebook and Partnership for Drug Free America. Read the whole story
by Larissa Faw
A new campaign for Big Lots, "Pet Focus Group," from O'Keefe, Reinhard & Paul showcases its variety of pet brands, including Purina, American Kennel … Read the whole story
COMMENTARY
by Jennifer Lum, Columnist
Today, a new set of industry players has developed the ability to deliver scalable audience targeting through cross-device user identification technology and the ability … Read the whole story
by Steve McClellan
The awards, which focus on advertising effectiveness, have new categories for campaigns that scored during the 2014 World Cup and Olympics competitions. There's also … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Jared Belsky, president of digital agency 360i, wrote an article published by Advertising Age calling for programmatic reform. Read the whole story