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'Programmatic Reform' Is Needed: 360i's Belsky
- Advertising Age, Wednesday, September 10, 2014 12:39 PM
Jared Belsky, president of digital agency 360i, wrote an article published by Advertising Age calling for programmatic reform.
“The days of buying and selling media over three-martini lunches are over. So is the problem of convincing marketers to buy into programmatic,” the post reads. “Marketers get it and want it. But marketers want to jump with both feet into a pool that is calm, simple and built on trust. It's time for us to embrace a more trustworthy approach.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.