by Steve McClellan
The brewing giant spent around $575 million on ads in the U.S. last year, according to Kantar. Brands include Budweiser, Bud Light, Stella Artois … Read the whole story
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by Richard Whitman, Columnist
Further cementing this whole native advertising thing, Leo Burnett has jumped into bed with The Huffington Post signing an exclusive deal which "promises to … Read the whole story
by Joe Mandese
With a degree of hyperbole that would be impressive by even Madison Avenue's highest standards, Publicis' Leo Burnett unit announced a deal with AOL's … Read the whole story
by Steve McClellan
Under the agreement, the Paris-based holding company has an option to acquire an additional 4.9% equity stake in the Tel Aviv-based performance marketing company. … Read the whole story
by Larissa Faw
The campaign coincides with People's 40th anniversary launching the week of October 13th and includes national TV, print, and digital. There's an overarching :30 … Read the whole story
by Laurie Sullivan
Keek, a 36-second Snapchat-like video social network, will soon begin hosting advertisements in the United States. The site recently took on its first client, … Read the whole story
by Larissa Faw
Advertisers have a multitude of options to reach consumers, whether it is through social media, traditional, or viral channels. Yet, unless brands connect an … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Two of the largest holding companies in the world -- Publicis Groupe and Interpublic Group -- made headlines this morning, and programmatic advertising was … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
You may have read that Omnicom Media Group announced a big deal last week with iHeartMedia (formerly known as Clear Channel Communications) worth $200 … Read the whole story