MediaPost Agency Daily
Tuesday, October 28, 2014
  • Here's the Best-Ever Explanation of the Futility of the Ad Banner

    In, perhaps the best explanation of the futility of ad banners ever uttered since their introduction 20 years ago, Fast Company writer John Brownlee … Read the whole story

  • CP+B Lands Global Infiniti Assignment

    With the win, Crispin, an MDC Partners ad shop, will open additional offices in key Infiniti markets, according to the car maker, including new … Read the whole story

  • WPP's AKQA Successfully Defends Its Audi Digital AOR Assignment

    Audi of America has named AKQA digital agency of record after a competitive review. San Francisco-based AKQA will continue its work on AudiUSA.com, Progressive … Read the whole story

  • Bloomin' Brands Puts $150 Million Media Assignment In Review

    The incumbent, Dentsu Aegis Network's Carat, won the account after a 2007 review and will defend, the client confirmed, noting that Carat has taken … Read the whole story

  • Google Employee Faces Cyberstalking Charges

    In a slap to Google's screening practices, a man working at the Mountain View, Calif. company during a 26-month Internal Technology Residency Program (ITRP) … Read the whole story

  • Cross-Channel Marketing Lacks Maturity, Consistency

    Cross-channel marketing remains in its infancy, despite the adoption of multiple media channels in marketing campaigns. Most lack proper integration and consistency. A global … Read the whole story

  • Beyonce And Topshop Dance Into Women's Activewear

    Queen Bey is the latest big name to jump on the fast-growing women's activewear market, announcing a Beyonce Knowles/Topshop deal. The 50/50 partnership is … Read the whole story

  • Gulp!

    Dear Wall Street -- Last Friday the absolutely obvious occurred -- and you acted like you'd had a nighttime visit from the walking dead. … Read the whole story