When it completes its proposed $3.7 billion acquisition of Sapient, Publicis Groupe will rebrand the acquired company Publicis.Sapient, ensuring that clients and prospects know … Read the whole story
Okay -- so everyone has heard that Publicis Groupe acquired tech-company-turned-agency Sapient for $3.7 billion, right? But did you hear what WPP kingpin Martin … Read the whole story
With the collapsed Omnicom merger in May behind it, Publicis Groupe has reinvested in its advertising businesses -- making more than a dozen acquisitions … Read the whole story
Leading ad industry associations this morning announced that former DMA chief Linda Woolley has been named president and CEO of TAG, a new joint-industry … Read the whole story
The agency is attempting to improve its collaborative work process by installing over 120 beacons throughout its office that will track staffer movements in … Read the whole story
On the heels of its aborted "merger of equals" with Omnicom Group, Paris-based Publicis this morning announced a not-so-equal deal to acquire Boston-based marketing, … Read the whole story
Interpublic's PR shop DeVries Global has appointed Heidi Hovland as its new global CEO, the agency confirmed Monday. She effectively replaces Stephanie Smirnov, who … Read the whole story
- COMMENTARY
I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or … Read the whole story
TopLine Game Labs has tapped Steve Nash as spokesman for its short-duration fantasy sports game destination and app, DailyMVP. In "Have an MVP Day," … Read the whole story
BARKER hired Robert Kellner as senior vice president, strategy. A newly created position, Kellner will oversee new business development strategy and outreach for the … Read the whole story
Investors Group, a Canadian provider of financial planning products and services, selected DDB Canada as its marketing communications partner. DDB Canada's Toronto office will … Read the whole story
