MAD Agency Daily
Monday, November 24, 2014
  • HP, 180LA 'Moves' With Meghan Trainor For Holiday Campaign

    Trainor is partnering with Epic Records, technology company HP and ad agency 180LA for the first-ever music video created by "social influencers." "Every day ... Read the whole story

  • BBDO Back In The Insurance Game With American Family Win

    The appointment came after a review in which WPP's Grey was the other finalist. The incumbent was Ogilvy & Mather, which resigned the account ... Read the whole story

  • Sellers Need To Take The Lead On Digital Media Ad Quality

    Sellers of inventory are the industry participants who have to take the lead in continuously looking for solutions to the problem of ad quality. ... Read the whole story

  • WPP's Landor Opens Shop In Sao Paulo Brazil

    "We believe it is important to have an on-the-ground presence in Brazil to extend our partnership with current clients and build new relationships," says ... Read the whole story

  • Apple Continues iAd Renovations, Partners With AdRoll For Retargeting

    Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access ... Read the whole story

  • Subaru Shares The Love With Year-End Campaign

    Alan Bethke, VP marketing with the Cherry Hill, N.J., company said that by the end of the year Subaru will have donated $50 million ... Read the whole story