The shop has promoted Bret Leece to global chief analytics officer from chief analytics officer for the U.S. Replacing Leece in the U.S. CAO … Read the whole story
It's getting to be that time. That special time of year when every ad agency across the land decides to let their creative juice … Read the whole story
Through the landing page, clients submit briefs for taglines, logos, and small-scale creative ideas. Initially, the digital creative agency is only accepting small RFPs, … Read the whole story
It's not often ad agencies and design shops have the privilege of front and center position in an ad campaign. But with this Microsoft … Read the whole story
Stuart Elliott has covered many record-breaking stories during his 23-plus years at "The New York Times:" record advertising account wins, record Super Bowl commercial … Read the whole story
Speaking of Dentsu, the agency has launched a business unit that will develop "human robot entertainers." Its first effort is a life-sized robot modeled … Read the whole story
A new report from Upshot takes a deep dive into the world of fitness junkies. Among them is a segment of Soul Cycle devotees … Read the whole story
Further supporting the trend ad agencies seeking to offer more than just advertising and consulting firms increasingly building out their marketing arm, Accenture has … Read the whole story
Swift's revenues for 2014 will be over $13 million and its clients include HTC Corporation, Starbucks, Nestle USA and REI. Swift, founded in 2007, … Read the whole story
Clients are customers too. Trusting partnerships begin with customer service. Think of all the companies you enjoying doing business with because of how they … Read the whole story
Expedia.com launched an emotional holiday video starring Santa Claus. Santa ditches the sleigh and opts for a different form of air travel: coach. In … Read the whole story
Iona Macgregor has joined Publicis Worldwide Australia as chief strategy officer. Most recently, Macgregor was managing director and head of strategy at France-based agency, … Read the whole story
The American Ultimate Disc League (AUDL), a professional ultimate disc league, entered into a multi-year agreement with George P. Johnson (GPJ) Experience Marketing. The … Read the whole story