Mad Blog
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It's hard to write about advertising and marketing when the most potent thing to happen overnight, after the jury decision not to prosecute the Eric Garner case was made known, … Read the whole story
by Larissa Faw
With an emphasis on enabling technology, the new plan centers on consulting, creating, integrating, distributing and analyzing. "The value equation is changing," said Maurice … Read the whole story
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by Richard Whitman, Columnist
So what's an agency do when it's asked to honor the 2014 Advertising Person of the year? Why, hand the project to an intern, … Read the whole story
by Steve McClellan
The shift to Publicis Worldwide comes just three months after Interpublic Group's Lowe & Partners was appointed AOR for the brand. Lowe got the … Read the whole story
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by Richard Whitman, Columnist
As I may have mentioned before, it's ad agency holiday card season. Sometimes the "cards" are silly. Sometimes the "cards" are dumb. And sometimes … Read the whole story
by Steve McClellan
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's The Loop real-time marketing process -- will help brands track fast emerging trends, … Read the whole story
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by Richard Whitman, Columnist
So not exactly an agency effort in and of itself, this teamup between Ogilvy & Mather New York and UPS is still worthy of … Read the whole story
by Steve McClellan
The agency will become the European arm of ICUC, Dentsu Aegis Network's existing UK-based social media shop. Established in 2002, Tempero employs more than … Read the whole story
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by Richard Whitman, Columnist
How can you not love Jordan Zimmerman? The Florida man with an ego the size of Mt. Everest. The man who gives private lunch … Read the whole story
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by Larissa Faw
KBS has appointed Douglas Lin as partner and CEO and Jonathan Ip as partner and CCO of KBS China. Most recently, Lin was managing … Read the whole story
by Larissa Faw
The IMM selection follows the addition of several senior marketing executives to the Roku management team, including the hiring last year of former News … Read the whole story
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by Amy Corr
Hennessy's latest brand campaign pays homage to the 20-year career of hip-hop artist and Hennessy brand ambassador, Nas. "The Ride" is a continuation of … Read the whole story
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by Amy Corr
VML promoted two employees in its Chicago office. Jeremy Schutte was promoted to managing director and executive creative director and Dawn Ridge was elevated … Read the whole story
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by Amy Corr
M&C Saatchi Sport & Entertainment was named agency of record for Bomber Ski, a New York-based company that designs and builds performance skis. Every … Read the whole story