It's hard to write about advertising and marketing when the most potent thing to happen overnight, after the jury decision not to prosecute the Eric Garner case was made known, … Read the whole story
With an emphasis on enabling technology, the new plan centers on consulting, creating, integrating, distributing and analyzing. "The value equation is changing," said Maurice … Read the whole story
So what's an agency do when it's asked to honor the 2014 Advertising Person of the year? Why, hand the project to an intern, … Read the whole story
The shift to Publicis Worldwide comes just three months after Interpublic Group's Lowe & Partners was appointed AOR for the brand. Lowe got the … Read the whole story
As I may have mentioned before, it's ad agency holiday card season. Sometimes the "cards" are silly. Sometimes the "cards" are dumb. And sometimes … Read the whole story
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's The Loop real-time marketing process -- will help brands track fast emerging trends, … Read the whole story
So not exactly an agency effort in and of itself, this teamup between Ogilvy & Mather New York and UPS is still worthy of … Read the whole story
The agency will become the European arm of ICUC, Dentsu Aegis Network's existing UK-based social media shop. Established in 2002, Tempero employs more than … Read the whole story
How can you not love Jordan Zimmerman? The Florida man with an ego the size of Mt. Everest. The man who gives private lunch … Read the whole story
KBS has appointed Douglas Lin as partner and CEO and Jonathan Ip as partner and CCO of KBS China. Most recently, Lin was managing … Read the whole story
The IMM selection follows the addition of several senior marketing executives to the Roku management team, including the hiring last year of former News … Read the whole story
Hennessy's latest brand campaign pays homage to the 20-year career of hip-hop artist and Hennessy brand ambassador, Nas. "The Ride" is a continuation of … Read the whole story
VML promoted two employees in its Chicago office. Jeremy Schutte was promoted to managing director and executive creative director and Dawn Ridge was elevated … Read the whole story
M&C Saatchi Sport & Entertainment was named agency of record for Bomber Ski, a New York-based company that designs and builds performance skis. Every … Read the whole story