The award came after a consolidation review, the company confirmed. Much of the business (including the U.S.) has been handled by Publicis Group's Starcom. … Read the whole story
So you've probably been to or are planning to go to a spate of holiday parties this month. Some you will enjoy. Some you … Read the whole story
The Cary, NC-based attribution specialist will be integrated with iProspect and Rockett founder Mark Rockett will join iProspect U.S. as svp, head of attribution, … Read the whole story
The Sizzle Reel. We've all got one, right? That two-minute thrill ride highlighting your best work designed to make it undeniably clear your shop … Read the whole story
The shop, part of Project: Worldwide, has promoted Sarah Hanson to president of its Rochester office, while Matt Dowshen has been elevated to President … Read the whole story
Looking to consolidate its global media planning business with one agency, Mars has handed its $1,7 billion account to MediaCom after a review. In … Read the whole story
Everyone knows about selfies, but Mellow Mushroom, a pizza chain with more than 150 locations, is encouraging "usies" - photos with others - in … Read the whole story
Copywriting legend Dick Rich passed away from a heart attack on November 1. He was 84. His daughter, Karen Rich, made his death known … Read the whole story
The position is a new one at the agency. Richards will work closely with agency CEO Miles Young and tasked with "leading business transformation … Read the whole story
Lots of agencies claim they are unique because they are "digitally-led." MediaPost is naming Dentsu Aegis Network's 360i as our digital agency of the … Read the whole story
With consumers demanding more natural, less processed food and transparent, responsive relationships with companies and brands, giant, long-established CPG companies are under enormous pressure … Read the whole story
- COMMENTARY
Regardless of your opinion about advertising agencies, one thing is not up for debate: The value of agencies is at risk in the coming … Read the whole story
There's an app that handwrites Christmas cards. Book a virtual holiday in a gingerbreadbnb. Let's launch! Read the whole story
Resource/Ammirati hired Cybelle Srour as managing director of strategy. In this new role, Srour oversees the agency's strategic services discipline including integrated brand strategy, … Read the whole story
The USA Pro Challenge, a large spectator event in Colorado and one of the biggest cycling races in the world, selected Spin Creative Studio … Read the whole story
