by Steve McClellan
Global marketing firm Epsilon has promoted Andy Frawley to CEO. He succeeds Bryan Kennedy who the company said is stepping up to lead the … Read the whole story
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by Richard Whitman, Columnist
What if you had to pitch Christmas to a focus group? As we all know, focus groups are a disastrous means of coming to … Read the whole story
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by Joe Mandese
In a move suggesting that WPP wants to be an even bigger player in the global media and marketing research business, its Kantar unit … Read the whole story
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by Richard Whitman, Columnist
Oh the agency holiday card. Yawn. Oh wait, not yawn! Some agencies actually put some thought into the mundane annual event. Read the whole story
by Larissa Faw
Ad campaign efforts for the family restaurant chain will focus on "breakthrough creative with strong consumer relevancy," the agency says, including promotion of its … Read the whole story
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by Richard Whitman, Columnist
Like the holidays? Like games? Then Deep Focus has something you might like. Read the whole story
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by Steve McClellan
The UK executive will join the WPP board on Jan. 1 as non-executive director and Chairman-designate. In June at the company's annual meeting he … Read the whole story
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by Richard Whitman, Columnist
In an ingenious, holiday-themed effort designed to call attention to the importance of the Oxford comma in certain situations, San Francisco-based MUH-TAY-ZIK | HOF-FER … Read the whole story
by Larissa Faw
The agency is expanding its talent pool by hiring three new executives: Michael Beller as VP Emerging Technologies, Matt Luem as VP Content Creator … Read the whole story
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by Larissa Faw
That's according to Horizon Media which examined the value of sponsored live-event brand experiences.The research found that fans that are open to posting on … Read the whole story
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by Laurie Sullivan
Connexity has begun rolling out a media agency within the company. The offering supports search managed services for product listing ads, paid-search ads, and … Read the whole story
by Christine Champagne
David Droga's Droga5 has always been ahead of the curve when it comes to the digital space. To wit: When it was launched in … Read the whole story
by Larissa Faw
It used to be that winning in mobile meant merely being active in the channel. Clients were satisfied as long as their campaigns could … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Dynamic tension can be a good thing. There are plenty of examples of when this is so, but online publishing isn't one of them. … Read the whole story