Publicis 133 LUX Singapore has been named global digital and social media agency for Accor's Global Luxury and Upscale segment. Sofitel, Pullman and MGallery are among Accor's luxury hotel brands that the agency will be managing from its Southeast Asia headquarters based in Singapore. The announcement came just three months after Accor moved its Global Luxury and Upscale marketing operations from Paris to Singapore in an effort to grow its market share of luxury travel consumers in Asia Pacific. The global luxury market is valued at $1.8 trillion. Asian consumers currently account for almost half of global luxury sales. "Luxury consumption is fast changing, but we are confident that we can deepen Accor's luxury credentials even further through the strategic use of social media platforms," says Jae Soh, General Manager of Publicis 133 LUX Singapore. "We believe Asia is the perfect destination to take our luxury and upscale brands to the next level," said Rick Harvey Lam, Senior Vice President Luxury and Upscale Brands, Global Marketing, Accor Hospitality. "We look forward to collaborating with Publicis 133 LUX Singapore in upping the ante regionally and globally." Accor operates more than 300 hotels across three brands: Sofitel Luxury Hotels, Pullman Hotels & Resorts and MGallery Collection. It recently launched several upscale hotels across Asia Pacific that include Sofitel So Singapore, Sofitel Bali Nusa Dua, Pullman Saigon Centre and Pullman Khao Lak Katiliya Resort and Spa.