by Joe Mandese
The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning … Read the whole story
-
by Richard Whitman, Columnist
The agency moved all its assistant account executives into one area of the office, effectively segregating them from their managers. Read the whole story
by Steve McClellan
The incumbents are WPP's MEC, and Active International (national broadcast). The new review, which sources characterized as procurement-driven, comes amid a major management restructuring … Read the whole story
-
by Richard Whitman, Columnist
It's nonstop charity action this year with ad agency holiday cards. It's as if every agency in the land is finally hanging their head … Read the whole story
-
by Steve McClellan
The PR and experiential agency, which is being rebranded Havas Formula, has 100 staff members across offices in New York, Los Angeles, and San … Read the whole story
-
by Richard Whitman, Columnist
You know that holiday sweater? Read the whole story
by Larissa Faw
The average family expects to spend around $475 on gifts this holiday season while purchasing nine gifts -- six gifts for family members and … Read the whole story
-
by Richard Whitman, Columnist
Boston-based Captains of Industry is asking us all to turn the tables a bit on the whole Santa Claus thing. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketers are increasingly putting their trust in technology to run successful digital ad campaigns. Nearly half (46%) of all advertisers believe that having a … Read the whole story
by Joe Mandese
There are many reasons MediaPost could have picked The Media Kitchen as its agency of the year for 2014. As it has every year … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
If you're going to choose a customer to be unavoidably detained from five times in one week, wouldn't be wise to check him out? … Read the whole story