MAD Agency Daily
Wednesday, December 24, 2014
  • KSL Trustee Sues Liebowitz, Other Former KSL Execs For Gross Negligence

    The Trustee, David K. Gottlieb, has sued KSL founder Kal Liebowitz, former CEO Harold "Hank" Cohen and former CFO Russell Meisels for gross negligence … Read the whole story

  • Deutsch LA Wins Sprint AOR

    Sprint has selected Deutsch LA as its new Agency of Record, the mobile phone service provider confirmed Tuesday. The award came after a review … Read the whole story

  • Forge Worldwide 'Grows' Storybook Campaign

    Using the familiar context of a children's storybook with illustrations, the campaign is designed to elicit warmth through "storybook" illustrations, featuring toys, books and … Read the whole story

  • MediaVest Wins $150 Million Bloomin Brands Account

    Carat, part of Dentsu Aegis Network, was the incumbent and took part in a client review of media duties that began in September. Carat … Read the whole story

  • Ecommerce Tallies Nearly 6% In Global Retail Market

    For all its convenience and efficiency, the Web is hardly replacing the physical retail experience for shoppers. Worldwide, ecommerce will account for only about … Read the whole story

  • Creative Agency of the Year: Giant Spoon

    Vikrant Batra, global head of computer and tablet marketing at HP, remembers thinking not long ago that there was something missing in the company's … Read the whole story

  • A Case For Partnering With The Best

    The speed of innovation has changed the way we think about the age-old question do we partner or build it? Our strategy is to … Read the whole story