by Larissa Faw
Havas Worldwide will produce traditional and digital campaigns and work on brand strategy for the fresh-fruit gift company, including a new campaign later this … Read the whole story
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by Richard Whitman, Columnist
Tumblr has launched Creatrs Network because that's what the world needs. Yet another spelling-challenged online brand. Read the whole story
by Steve McClellan
The management team for J. Walter Thompson's new global digital agency Mirum, now set to debut in February, is beginning to take shape with … Read the whole story
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by Richard Whitman, Columnist
You know all these agencies that are trying to re-imagine themselves as product innovators and inventors? Yeah, those agencies. Well, apart from the fact … Read the whole story
by Larissa Faw
The agency will handle media planning and buying for Polaris' off-road vehicles division. This business was previously handled by The Integer Group. SixSpeed and … Read the whole story
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by Richard Whitman, Columnist
Hold the phone! I mean the mouse! Or whatever we "hold" now that no one uses the phone any longer. There's a new...wait for … Read the whole story
by Joe Mandese
MediaCom took "Best In Show" and also won the New/Emerging/Experimental Media category during the 2015 Creative Media Awards in New York City Wednesday night. … Read the whole story
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by Richard Whitman, Columnist
Bannersnack, a startup that aims to make online advertising smarter, has launched Bannersnack-for-Agencies, a platform for advertising professionals. Within the service, agencies get both … Read the whole story
by Larissa Faw
The Brooklyn, NY-based mobile shop has hired two former managers from e-commerce agency Fluid. Anne Sophie Hurst has been tapped to run Prolific's San … Read the whole story
by Laurie Sullivan
Microsoft on Wednesday announced HoloLens, a wireless smart headset that blends holographs with the real world. The company said it would build an ecosystem … Read the whole story
by Wayne Friedman
Looking to cement an effort around the integration of online social media and offline word-of-mouth marketing data, a new partnership has formed among three … Read the whole story
by Tyler Loechner
Ad tech firm AppNexus on Thursday announced the appointments of three new executives. The hirings come just weeks after AppNexus reorganized internally to create … Read the whole story
COMMENTARY
by Joe Marchese
Sometimes I see a stunt and think, "Wow, I wish we'd thought of that one first." Case in point: Vox Media's PR coup in … Read the whole story