• by Amy Corr , January 22, 2015

Icaro Doria will join DDB New York as chief creative officer, beginning in March. Doria will report to Chris Brown, president / chief executive officer of DDB New York. Most recently, Doria was the founder and executive creative director of Wieden+Kennedy in Sao Paulo, Brazil. Under Doria's leadership, the office won several local, regional and global accounts, including Coca-Cola's global effort for the FIFA World Cup 2014, Diageo's Smirnoff, TIM Telecom (Brazil's second largest mobile provider), Original Bank (Brazil's largest rural bank), Heineken, Nike, Mondelez, Philips and Coca-Cola's juices portfolio. Doria will lead the agency's entire creative department. His career spans three continents, from his native Brazil, to Portugal to the U.S. market, where he spent six years prior to returning to Brazil with Wieden+Kennedy. While in the U.S. he worked as group creative director at Goodby, Silverstein & Partners in San Francisco working on the Hewlett Packard and Sprint Telecom accounts. "DDB has made its name around creating work that influences cultural shifts," said Doria. "The opportunity to help DDB New York do just that is thrilling, and something I couldn't say no to."