• by Fern Siegel , June 16, 2026

Tinuiti has been named agency of record for Serta Simmons Bedding, one of the top mattress manufacturers in North America. The account was awarded after a competitive review.

Tinuiti's first work is underway, leading integrated media strategy and execution across paid search, paid social, programmatic TV and streaming/linear video, affiliate marketing and analytics.

Serta Simmons Bedding’s portfolio includes Serta, Beautyrest and Tuft & Needle. The agency is charged with producing growth across direct-to-consumer and broader digital channels.

Jeremy Cornfeldt, Tinuiti president, said: “This is about more than media — it’s about connecting brand and performance in a way that drives real business outcomes."

Tim Oakhill, CMO, Serta Simmons Bedding, said: “We need partners who can move at the speed of today’s consumer. We selected Tinuiti for their ability to unify media, data, and measurement into a single, performance-driven strategy that positions our brands for long-term growth.”

This win reinforces Tinuiti’s momentum in the home category. It was also recently appointed AOR for Carter's Inc., the baby/child apparel company.

Tinuiti's business motto: “Love Growth. Hate Waste.” Its client list also includes Liquid I.V., Leafguard, Blue Apron and EOS.