MAD Agency Daily
Wednesday, January 28, 2015
  • Mark Read To Take CEO Reins At Wunderman

    Read will retain his duties as CEO of WPP Digital. He was named chairman of Wunderman last June and succeeds Daniel Morel as CEO. … Read the whole story

  • Steve Orenstein Named Mistress COO

    The appointment comes amid significant expansion at the five year old independent shop. In 2014 the agency's staff grew by 70% to 53, amid … Read the whole story

  • Golfers Couples, Funk Featured In New Mitsubishi Electric Ads

    Mitsubishi Electric's agency of record, Ames Scullin O'Haire (ASO) is introducing two new spots featuring professional golfers Fred Couples and Fred Funk that first … Read the whole story

  • Jason Trobman Joins Digital Pulp's C-Suite

    Trobman, an expert in Drupal open-source software, has joined the New York-based agency as Chief Technology Officer, a new position at the shop. He'll … Read the whole story

  • Planning A Programmatic Practice: How-Tos

    More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their … Read the whole story

  • Casale Media Rebrands To Index Exchange To Support Growth In Programmatic

    Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company's president and CEO, and hired a vice president of marketing to … Read the whole story