MAD Agency Daily
Tuesday, February 3, 2015
  • Survey: Nationwide, GoDaddy, Mercedes Had The Three 'Worst' Super Bowl Ads

    Negativity doesn't sell, according to Super Bowl viewers. Nationwide's "Dead Kill" ad -- which featured a boy discussing things he would not be able … Read the whole story

  • PNYC Selected as AOR For ShopKeep

    As agency of record, PNYC will handle brand strategy through creative across all integrated channels. Media agency Crossmedia, which frequently partners with PNYC on … Read the whole story

  • Disliked Super Bowl Ads Still Are Winners

    "Our historical data shows that from an awareness perspective, it is actually better to be seen in a somewhat "off" light than to be … Read the whole story

  • TV Wins: Super Bowl XLIX Draws 114M Viewers

    Another Super Bowl; another TV viewing history record. The down-to-the-wire Super Bowl XLIX (Super Bowl 49) pulled in a Nielsen 114.4 million viewers for … Read the whole story

  • Super Bowl Spots: Anheuser-Busch, Fiat Grab Most Commercial Airtime

    This year's Super Bowl pulled in the second-largest amount of commercial time from paying advertisers ever for the big game -- 39 minutes and … Read the whole story

  • Omnicom's DAS Acquires TLGG

    The Berlin-based digital agency strategic consultant will work in "close cooperation" with the holding company's CRM specialist Rapp. TLGG's clients include Astra, E.ON, HUK … Read the whole story

  • 'Your a Traytor, You But Ugly Kosheralist Pusstard' Click Here to Learn More!

    Disqus offers "native advertising at scale," which is like offering locusts at scale. But putting aside the pestilence that is native, can we for … Read the whole story