Negativity doesn't sell, according to Super Bowl viewers. Nationwide's "Dead Kill" ad -- which featured a boy discussing things he would not be able … Read the whole story
As agency of record, PNYC will handle brand strategy through creative across all integrated channels. Media agency Crossmedia, which frequently partners with PNYC on … Read the whole story
"Our historical data shows that from an awareness perspective, it is actually better to be seen in a somewhat "off" light than to be … Read the whole story
Another Super Bowl; another TV viewing history record. The down-to-the-wire Super Bowl XLIX (Super Bowl 49) pulled in a Nielsen 114.4 million viewers for … Read the whole story
This year's Super Bowl pulled in the second-largest amount of commercial time from paying advertisers ever for the big game -- 39 minutes and … Read the whole story
The Berlin-based digital agency strategic consultant will work in "close cooperation" with the holding company's CRM specialist Rapp. TLGG's clients include Astra, E.ON, HUK … Read the whole story
LA-based agency Pitch has been named agency of record for grocery chain Haggen, Inc. The agency was awarded the AOR account after a review … Read the whole story
By now you've seen the Nationwide Super Bowl ad in which a boy laments the fact that he will never be able to ride … Read the whole story
This year's crop of Super Bowl commercials veered 180 degrees from past years' sexist jiggle fests, dad trashing and kicks to the crotch. Read the whole story
- COMMENTARY
Disqus offers "native advertising at scale," which is like offering locusts at scale. But putting aside the pestilence that is native, can we for … Read the whole story
Here's an upside to taking daily selfies: you'll see when it's time to get a haircut. Supercuts launched a TV spot that follows a … Read the whole story
MARC USA Chicago hired Stephane Auriol as Account Director, overseeing the agency's Gold Eagle account. This new position leverages Auriol's experience at Sears where … Read the whole story
72andSunny was awarded global creative work for Axe, a unit of Unilever, following a review. The agency's Amsterdam office will lead work for the … Read the whole story
