by Laurie Sullivan
The Interactive Advertising Bureau (IAB) has named WPP Digital President David Moore to chairman of the IAB Tech Lab board of directors and Scott … Read the whole story
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by Richard Whitman, Columnist
Seriously? Klout? Who knew Klout still existed let alone have anyone pay credence to it. Read the whole story
by Tyler Loechner
WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ad buying in 2015, according to Brian Gleason, newly appointed CEO of Americas … Read the whole story
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by Richard Whitman, Columnist
So you think you can create an international campaign complete with cultural nuances so you don't end up like Pepsi telling the Chinese it … Read the whole story
by Larissa Faw
Audible, Amazon's audio producer and retailer, and digital agency Firstborn are launching a new campaign to reach those who have never downloaded an audio … Read the whole story
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by Richard Whitman, Columnist
Geez. How do you follow up a career that included running DDB California as President & CEO, founding agency twofifteenmccann San Francisco, serving as … Read the whole story
by Steve McClellan
Based in New York, Church is a veteran of Y&R where she served in several posts, including director of business development for the North … Read the whole story
by Larissa Faw
In this newly created role, von Plato will oversee all North American operations for Publicis Healthcare agencies, including client relations, finance, HR, communications and … Read the whole story
by Laurie Sullivan
Oban Digital, a 10-year-old U.K.-based global digital marketing agency specializing in local cultural nuances of digital audiences and ad platforms, will launch in the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
An advertising agency in a very large holding company has begun to use social keywords to find and target specific audiences in paid search, … Read the whole story
by Larissa Faw
Harris will oversee the agency's strategic offering for both its Los Angeles and Amsterdam offices, which combined have 200-plus staffers, and is also tasked … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
New from Samsung: SmartAleck TV - yes, a television that eavesdrops on your conversations, then sells the gossip to outsiders. You are being monitored, … Read the whole story