by Tyler Loechner
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, IPG Mediabrands, Crossmedia, Essence and Southwest Media Group. The U.S. media agencies will … Read the whole story
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by Richard Whitman, Columnist
Well, this is timely and right up the snarky-ass alley of Adland. McKinney is out with #ShredYourEx, an ingenious hack. Read the whole story
by Steve McClellan
Wells Fargo has launched a media consolidation review that will consolidate the banking giant's media agency account with one shop. Contenders include the two … Read the whole story
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by Richard Whitman, Columnist
In the middle of writing a book, former TBWA Creative Director Ken Segall is still on a rampage against Apple advertising. Last year he … Read the whole story
by Larissa Faw
The truth campaign, with help from the MDC Partners' agency, is rolling out "Left Swipe Dat," a new music video featuring what today's teens … Read the whole story
by Steve McClellan
The agency is tasked with shaping Vubiquity's brand positioning and design and will develop an integrated ad campaign for the company. The shop was … Read the whole story
by Larissa Faw
Whirlpool is reporting results from a contest tied to its Grammy's commercial, which executives say "exceeded expectations." First, the brand was able to work … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons are so small yet such a big deal. That was one of the astute observations that struck me at the MediaPost IoT: Beacons … Read the whole story