Your
move, Roomba. Competing robotic vacuum cleaner
Samsung POWERbot launched a 90-second online video that puts its pint-sized cleaner to the test. Can it
really clean up after
you, or will it do just a modest clean-up? To prove that the POWERbot has 60x the power of the Roomba, a house party went over-the-top with eccentricities and glitter. One man channels his inner
Jackson Pollock while a woman makes a snow angel from gold glitter. There's dirt, flour, candy and dog fur everywhere. The cleanest guest is the piano-playing monkey. The track heard throughout the
video is "Prisencolinensinainciusol," originally composed in 1972 by Italian artist Adriana Celentano. The spot ends with remaining party-goers sleeping on furniture and the floor. The hardest working
item in the house is the POWERbot, cleaning everything on the floor. When someone gets up from the floor, a body-shaped outline of glitter remains.
See it here, created by
Venables Bell & Partners and directed by
Philip Andelman of
Identity.
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