MAD Agency Daily
Thursday, February 12, 2015
  • Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales

    Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, IPG Mediabrands, Crossmedia, Essence and Southwest Media Group. The U.S. media agencies will … Read the whole story

  • Wells Fargo Launches Media Review

    Wells Fargo has launched a media consolidation review that will consolidate the banking giant's media agency account with one shop. Contenders include the two … Read the whole story

  • 72andSunny Taps YouTube Personalities To Speak The Truth

    The truth campaign, with help from the MDC Partners' agency, is rolling out "Left Swipe Dat," a new music video featuring what today's teens … Read the whole story

  • Vubiquity Taps gyro Denver For Global AOR Duties

    The agency is tasked with shaping Vubiquity's brand positioning and design and will develop an integrated ad campaign for the company. The shop was … Read the whole story

  • Whirlpool Sees Mobile, Social Metrics Lift With Grammys Spot Contest

    Whirlpool is reporting results from a contest tied to its Grammy's commercial, which executives say "exceeded expectations." First, the brand was able to work … Read the whole story

  • Beacons & Meeting Consumer Needs

    Beacons are so small yet such a big deal. That was one of the astute observations that struck me at the MediaPost IoT: Beacons … Read the whole story