Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, IPG Mediabrands, Crossmedia, Essence and Southwest Media Group. The U.S. media agencies will … Read the whole story
Well, this is timely and right up the snarky-ass alley of Adland. McKinney is out with #ShredYourEx, an ingenious hack. Read the whole story
Wells Fargo has launched a media consolidation review that will consolidate the banking giant's media agency account with one shop. Contenders include the two … Read the whole story
In the middle of writing a book, former TBWA Creative Director Ken Segall is still on a rampage against Apple advertising. Last year he … Read the whole story
The truth campaign, with help from the MDC Partners' agency, is rolling out "Left Swipe Dat," a new music video featuring what today's teens … Read the whole story
The agency is tasked with shaping Vubiquity's brand positioning and design and will develop an integrated ad campaign for the company. The shop was … Read the whole story
Whirlpool is reporting results from a contest tied to its Grammy's commercial, which executives say "exceeded expectations." First, the brand was able to work … Read the whole story
Beacons are so small yet such a big deal. That was one of the astute observations that struck me at the MediaPost IoT: Beacons … Read the whole story
Your move, Roomba. Competing robotic vacuum cleaner Samsung POWERbot launched a 90-second online video that puts its pint-sized cleaner to the test. Can it … Read the whole story
Wieden+Kennedy New York hired Jaime Robinson as executive creative director. Robinson, who starts in March, will be paired with David Kolbusz as co-executive creative … Read the whole story
Last summer, private equity firm The Monarch Group introduced the Stones Gambling Hall, a new casino and gambling hall just outside Sacramento in Citrus, … Read the whole story