by Larissa Faw
OMD will continue to serve as the lead agency for traditional media planning and buying, and now adds search and digital planning responsibilities. Multicultural … Read the whole story
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by Richard Whitman, Columnist
Australian agency Cummins & Partners, which recently opened an office in New York, is putting a shingle up in Toronto. Read the whole story
by Larissa Faw
With the win Horizon Media will continue to serve as the Media Agency of Record providing media and communications planning and buying services with … Read the whole story
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by Richard Whitman, Columnist
Toronto-based Fuse Marketing has announced Marc Pelland as creative technologist and the promotion of Brie Taylor to director of client services. Pelland, who comes … Read the whole story
by Joe Mandese
For the second year in a row, Omnicom's BBDO Worldwide unit ranked as the world's "most effective" agency network, according to Effie Worldwide, a … Read the whole story
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by Richard Whitman, Columnist
So Sprite has switched agencies. Again. That's right. It's a thing. Every 18 months it seems. Just this week, the brand selected Wieden+Kennedy to … Read the whole story
by Steve McClellan
The Minneapolis-based, full-service creative agency, part of the Interpublic Group, will be responsible for all elements of the company's advertising and marketing communications, including … Read the whole story
by Larissa Faw
Non-official sponsor McDonald's proved to be the most "consumed" and "seen" brand in association with March Madness, according to research from Amobee Brand Intelligence, … Read the whole story
by Steve McClellan
Bob Greenberg, founder, chairman and CEO, R/GA, will be honored with the Lion of St. Mark at the 2015 Cannes Lions Festival, with an … Read the whole story
by Larissa Faw
That's according to a Prime Visibility analysis of early-season sentiment on social media. The digital marketing firm looked over at two million positive mentions, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched … Read the whole story