-
by Richard Whitman, Columnist
On or about April 21, Google will flip a switch and unleash "mobilgeddon" upon the world. Read the whole story
-
by Richard Whitman, Columnist
In the "just for fun" category, Andreas Killander, creative director at Swedish agency SweetPop, created Zlatan, a very Google-looking search site inspired by Swedish … Read the whole story
by Steve McClellan
The Publicis merger failed -- but Omnicom CEO John Wren didn't let the merger-related activity drastically impact the company's day-to-day operations. Overall, the company … Read the whole story
by Steve McClellan
It's the first new client win for UEG since the formation of the joint venture agency last year by Edelman and United Talent Agency. … Read the whole story
COMMENTARY
by JR Little, Op-Ed Contributor
Creativity has become commonplace.Before squashing the idea that creativity is differentiating, I should probably take a few sentences to explain what I mean by … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Advertising agencies have long used calculating their employees' time as an imperfect but acceptable way to measure effort expended, a roughly correlated proxy to … Read the whole story
by Laurie Sullivan
Apple Pay, Google Wallet and PayPal are fast becoming marketing tools for brands and merchants soliciting consumer loyalty. The service continues to gain traction … Read the whole story
by Sarah Mahoney
A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed … Read the whole story