• by Steve McClellan  @mp_mcclellan, April 9, 2015

SelectNY has been named lead agency for Stage Stores Inc.  In this role, SelectNY is leading all aspects of the rebranding of Stage stores. In addition to the Stage namesake brand, Stage operates stores under the Bealls, Goody’s, Palais Royal and Peebles nameplates. 

The win came after a formal review that included five other undisclosed agencies. The agency's  work will influence and guide everything from social media to traditional media and even employee name badges and branded shopping bags.

“Our stores are a place where store managers and sales associates are deeply involved in the community and take pride in welcoming every customer into the store,” said Bill Gentner, Chief Marketing Officer, Stage Stores, Inc. “We have savvy customers that want style at a value and that’s what we aim to deliver.”

Stage operates in 796 towns in 40 states with over 14,500 employees. The company reported  sales of $1.6 billion in 2014. Stage offers brand name apparel, accessories, cosmetics and footwear for the entire family through over 850 stores and the stagestores.com eCommerce website.

SelectNY North America President Jonathan Braaten said the client strategy is to “embrace and identify with consumers based on where they live and what they value.  Stage wants to give them what they want in the comfort and convenience of their hometowns.”  

Stage continues to work with Moroch, a Texas based agency that handles media buying and creative.