MAD Agency Daily
Friday, April 10, 2015
  • Omnicom's Wren Gets 33% Pay Hike In 2014 As Company Delivers Strong Profit Growth

    The Publicis merger failed -- but Omnicom CEO John Wren didn't let the merger-related activity drastically impact the company's day-to-day operations. Overall, the company ... Read the whole story

  • UEG Wins Brand Engagement, Content Creation Assignments For Comic Cons/CONtv

    It's the first new client win for UEG since the formation of the joint venture agency last year by Edelman and United Talent Agency. ... Read the whole story

  • The Commoditization Of Creativity

    Creativity has become commonplace.Before squashing the idea that creativity is differentiating, I should probably take a few sentences to explain what I mean by ... Read the whole story

  • Are Timesheets Killing Innovation?

    Advertising agencies have long used calculating their employees' time as an imperfect but acceptable way to measure effort expended, a roughly correlated proxy to ... Read the whole story

  • Mobile Payments Become Marketing Tool For Dunkin' Donuts, Shopify, ChowNow

    Apple Pay, Google Wallet and PayPal are fast becoming marketing tools for brands and merchants soliciting consumer loyalty. The service continues to gain traction ... Read the whole story

  • Spending Up, But Marketers Still Have Big Digital Blind Spots

    A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed ... Read the whole story