by Steve McClellan
McCann Worldgroup has appointed Sean MacDonald chief digital officer. MacDonald joins from Ogilvy, where he has been managing director, emerging ventures. MacDonald -- who … Read the whole story
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by Richard Whitman, Columnist
Portal A Co-Founder and Executive Producer Nate Houghteling argues that mainstream ad agencies simply don't have what it takes to create what brands need … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
These days, when a brand announces their decision to target Millennials or teens, upping digital ad spending is usually a big part of their … Read the whole story
by Steve McClellan
Roth's pay hike reflected the company's solid financial performance for the year including 5.5% organic revenue growth and a 56% increase in net income. … Read the whole story
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by Richard Whitman, Columnist
Awesome. Some real news! Two ad execs, art director Pierre Chan and art director George Lin, currently working at Cossette, are writing a book … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps … Read the whole story
by Gavin O'Malley
Driven by growth in social media and video, original content creation continues to demand a greater share of marketing budgets. For many brands, letting … Read the whole story
by Larissa Faw
The two iconic brands are being honored for their contributions in making memorable musical advertising by the Association of Music Producers (AMP), the trade … Read the whole story
by Larissa Faw
Ames Scullin O'Haire (ASO) is the new agency of record for Sea Palms Resort in Georgia, which has just completed an extensive makeover. Previously, … Read the whole story
by Aaron Baar
In a new series of short videos viewable on social media, Boost Mobile is celebrating the temptation of wireless data without the shame. The … Read the whole story