• by Steve McClellan  @mp_mcclellan, April 12, 2015

Y&R has appointed a new leadership team in Shanghai, naming Kien Hoe as Executive Creative Director Y&R Shanghai, and Annie Boo as Managing Director Y&R Shanghai. With more than 18 years of brand building experience in the industry, Kien joined Y&R Shanghai as Group Creative Director in September 2013. Boo returns to Y&R after stints with BBDO China and JWT Malaysia. Prior to that Boo was Regional Account Director at Y&R Kuala Lumpur. Y&R has been China’s most-awarded agency at the Cannes Lions International Advertising Festival for two consecutive years.