by Larissa Faw
The Groupe's consolidated revenue for the first quarter jumped nearly 32%, largely due to the acquisition of Sapient in February and favorable exchange rates. … Read the whole story
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by Richard Whitman, Columnist
Ad agencies spend an inordinate amount of time positioning themselves as different from the sea of sameness -- which, when you think about it, … Read the whole story
by Steve McClellan
As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would … Read the whole story
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by Richard Whitman, Columnist
In an audit of the 1,000 posts that BuzzFeed deleted from its site, three were deleted because advertisers complained. Yes, it's true. Don't like … Read the whole story
by Steve McClellan
Love has been appointed chairman of the agency's Board of Advisors, effective immediately. Previously vice chairman of Omnicom Group and CEO of its Asia-Pacific, … Read the whole story
by Wayne Friedman
Half of connected TV owners are more likely to stream content than to watch traditional TV because there are fewer commercials. The Interactive Advertising … Read the whole story
by Gavin O'Malley
How does paid TV advertising affect a brand's earned social media? Drawing a direct link between the two, new research from Nielsen shows how … Read the whole story
COMMENTARY
by Michael Gauld
Be the master of your domain. When the Internet Corporation for Assigned Names and Numbers (ICANN) decided to start allowing controversial domains such as … Read the whole story
by Karlene Lukovitz
The spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to … Read the whole story