The Groupe's consolidated revenue for the first quarter jumped nearly 32%, largely due to the acquisition of Sapient in February and favorable exchange rates. … Read the whole story
Ad agencies spend an inordinate amount of time positioning themselves as different from the sea of sameness -- which, when you think about it, … Read the whole story
As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would … Read the whole story
In an audit of the 1,000 posts that BuzzFeed deleted from its site, three were deleted because advertisers complained. Yes, it's true. Don't like … Read the whole story
Love has been appointed chairman of the agency's Board of Advisors, effective immediately. Previously vice chairman of Omnicom Group and CEO of its Asia-Pacific, … Read the whole story
Half of connected TV owners are more likely to stream content than to watch traditional TV because there are fewer commercials. The Interactive Advertising … Read the whole story
How does paid TV advertising affect a brand's earned social media? Drawing a direct link between the two, new research from Nielsen shows how … Read the whole story
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Be the master of your domain. When the Internet Corporation for Assigned Names and Numbers (ICANN) decided to start allowing controversial domains such as … Read the whole story
The spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by … Read the whole story
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It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to … Read the whole story
Last year, Washington DC estimated that it had 19.3 million tourists and the region is hoping for even more this year, particularly during the … Read the whole story
New York-based Generator Media + Analytics has hired Jillyn Snowden as Communications Strategy Associate Director, working on Jenny Craig and Curves. She joins the … Read the whole story
The Smashburger Restaurant Chain has added Millennial-focused digital marketing agency Blue Bear Creative to its agency roster, the companies have confirmed. Blue Bear Creative … Read the whole story
