ESP will work with sports teams, leagues, federations and other sports entities to maximize the value of their properties and other assets in the … Read the whole story
The case is about an agency recruitment campaign for the U.S. Navy that a lawsuit claims illegally authorized thousands of unsolicited text messages. Read the whole story
Nearly two-thirds (62%) of ad execs attending the Association of National Advertisers recent Financial Management Conference consider agency media rebates to be a "hot … Read the whole story
Otavio Barbon, a copywriter at AKQA New York, has launched a personal project. It's called @The Polyglot, a profile on Instagram (and sister Web … Read the whole story
In his additional role as chief operating officer, O'Toole will now also oversee the agency's new data science practice, led by newly hired Chief … Read the whole story
Multicultural ad agency, Gravity, has named Rodrigo Alanis global strategist for the shop, which has offices in New York, Los Angeles and Paris. Alanis, … Read the whole story
Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organization's marketing intelligence and data sciences practices. He will also lead the … Read the whole story
Boathouse will work with WBUR's Kristen Holgerson, Director of Marketing & Promotions to help shape the station's advertising approach as it expands into live … Read the whole story
Millennials argue that as tablet and smartphone adoption continues to grow, fewer consumers are accessing traditional media at all. Additionally, digital advertisements can provide … Read the whole story
The Pentagon has been writing checks to NFL teams for staging heartstring-plucking paeans to our military. In the past 15 years, sporting events have … Read the whole story
Canada can keep this campaign. In a campaign for the movie "Mad Max: Fury Road," a section of downtown Toronto turned post-apocalyptic, with scrap … Read the whole story
J. Walter Thompson New York hired Jennifer Usdan McBride as director of digital production. She joins the agency from Deutsch New York where she … Read the whole story
Following a review, GNC hired three agencies: Consigliere will handle brand management, creative and advertising; CROSSMEDIA will handle media and communications planning and 22Squared … Read the whole story