The case is about an agency recruitment campaign for the U.S. Navy that a lawsuit claims illegally authorized thousands of unsolicited text messages. Read the whole story
ESP will work with sports teams, leagues, federations and other sports entities to maximize the value of their properties and other assets in the … Read the whole story
Nearly two-thirds (62%) of ad execs attending the Association of National Advertisers recent Financial Management Conference consider agency media rebates to be a "hot … Read the whole story
In his additional role as chief operating officer, O'Toole will now also oversee the agency's new data science practice, led by newly hired Chief … Read the whole story
Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organization's marketing intelligence and data sciences practices. He will also lead the … Read the whole story
Boathouse will work with WBUR's Kristen Holgerson, Director of Marketing & Promotions to help shape the station's advertising approach as it expands into live … Read the whole story
Millennials argue that as tablet and smartphone adoption continues to grow, fewer consumers are accessing traditional media at all. Additionally, digital advertisements can provide … Read the whole story
The Pentagon has been writing checks to NFL teams for staging heartstring-plucking paeans to our military. In the past 15 years, sporting events have … Read the whole story
Canada can keep this campaign. In a campaign for the movie "Mad Max: Fury Road," a section of downtown Toronto turned post-apocalyptic, with scrap … Read the whole story
J. Walter Thompson New York hired Jennifer Usdan McBride as director of digital production. She joins the agency from Deutsch New York where she … Read the whole story
Following a review, GNC hired three agencies: Consigliere will handle brand management, creative and advertising; CROSSMEDIA will handle media and communications planning and 22Squared … Read the whole story