MAD Agency Daily
Tuesday, May 19, 2015
  • WPP Launches ESP, A New Sports Rights Agency

    ESP will work with sports teams, leagues, federations and other sports entities to maximize the value of their properties and other assets in the … Read the whole story

  • ANA Members: Media Rebates A 'Hot Topic,' Increased Pressure To Lower Agency Comp

    Nearly two-thirds (62%) of ad execs attending the Association of National Advertisers recent Financial Management Conference consider agency media rebates to be a "hot … Read the whole story

  • Horizon's O'Toole Adds COO Role To CFO Duties

    In his additional role as chief operating officer, O'Toole will now also oversee the agency's new data science practice, led by newly hired Chief … Read the whole story

  • Samih Fadli Becomes Razorfish Global's First Chief Intelligence Officer

    Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organization's marketing intelligence and data sciences practices. He will also lead the … Read the whole story

  • Boathouse Named AOR For Boston's WBUR Radio

    Boathouse will work with WBUR's Kristen Holgerson, Director of Marketing & Promotions to help shape the station's advertising approach as it expands into live … Read the whole story

  • Battle Of The Ages: The Digital vs.Traditional Media Debate

    Millennials argue that as tablet and smartphone adoption continues to grow, fewer consumers are accessing traditional media at all. Additionally, digital advertisements can provide … Read the whole story

  • Patriotism-ola

    The Pentagon has been writing checks to NFL teams for staging heartstring-plucking paeans to our military. In the past 15 years, sporting events have … Read the whole story