Mediapsssst
Greg Birbil worked at McCann for over 40 years. He likens the computer to "an extremely fast pencil." Read the whole story
Storyful's global team of technologists and journalists monitor the social web and provide services csuch as brand intelligence, thematic insights and licensed user-generated content. … Read the whole story
BASF spent about $22 million on ads in the U.S. last year, down from nearly $29 million in 2013. Worldwide ad expenditures weren't immediately … Read the whole story
The effort was designed by Pittsburgh-based Marc USA for The Andy Warhol Museum. Every night in May at 11:47 p.m., a billboard in Times … Read the whole story
Previously, Saldanha was Chief Creative Officer at Isobar Brazil, a position he held for three years. In the newly created Americas CCO role, Saldanha … Read the whole story
"Pain, illness and mortality are such taboo subjects -- it's very difficult for most people to bring them up," says Dr. Stephen Goldfine, chief … Read the whole story
- COMMENTARY
Content marketing presents a powerful opportunity for brands in the digital age. But to seize it, brands must fundamentally shift how they think, act … Read the whole story
Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. In "We Love Sweat," which is perfectly voiced by … Read the whole story
U.S. Interactive Media (USIM) named Brad Johnson as vice president of business development, responsible for establishing long-term partnerships with ad agencies and clients. Prior … Read the whole story
Colle+McVoy expanded its partnership with August Schell Brewing Company after working on the company's Grain Belt brand since last fall. The agency was tasked … Read the whole story
