While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of … Read the whole story
Given the current focus on content, it really isn't all that surprising that public relations agencies are morphing into full-blown marketing agencies. Read the whole story
Selling condoms to 18- to-24-year-old males tends to rely on humor or hot women. Now, Japanese-based Okamoto and its ad agency Marcus Thomas Cleveland … Read the whole story
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might … Read the whole story
Initially, she will partner with existing staffers across analytics, strategy, and media to build out a new Customer Value Management practice. A stand-alone CVM … Read the whole story
Belk and digital agency HelloWorld are targeting college kids as the department chain launches its new Young Contemporary department. It offers popular style trends, … Read the whole story
- COMMENTARY
As the late Sen. Everett Dirksen famously observed, "a billion here, a billion there and pretty soon you're talking about real money." And to … Read the whole story
Every day is a holiday, and Aug. 16 is National Bratwurst Day, or "Bratsgiving." To celebrate, Johnsonville sausage launched a music video and Bratwurst … Read the whole story
Pitch added Chris Kyriakos as executive director, integrated production. Kyriakos will report to Pej Sabet, chief financial officer and chief operating officer of Pitch, … Read the whole story
WE ARE Pi has been awarded the RTL Z financial news channel account, based on the agency's partnership with TED Conferences. The Amsterdam-based agency … Read the whole story
