MAD Agency Daily
Tuesday, July 28, 2015
  • Mobile Marketing Important To Advertisers, But Not Top Priority

    While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of … Read the whole story

  • Okamoto Sells Sex Via Grandma, Cucumbers

    Selling condoms to 18- to-24-year-old males tends to rely on humor or hot women. Now, Japanese-based Okamoto and its ad agency Marcus Thomas Cleveland … Read the whole story

  • JetBlue's Kelly Roe Lands At Digital Shop IMM

    Initially, she will partner with existing staffers across analytics, strategy, and media to build out a new Customer Value Management practice. A stand-alone CVM … Read the whole story

  • HelloWorld Plays Games With Belk For Back-To-School

    Belk and digital agency HelloWorld are targeting college kids as the department chain launches its new Young Contemporary department. It offers popular style trends, … Read the whole story

  • Thanks A Lot... Suckers!

    As the late Sen. Everett Dirksen famously observed, "a billion here, a billion there and pretty soon you're talking about real money." And to … Read the whole story