by Steve McClellan
The assignment, which comes two months after sibling agency Arnold won the group's creative account, includes media planning, buying, analytics, strategy and digital. The … Read the whole story
by Laurie Sullivan
The advent of browser-based ad-blocking software could bring a new surge of micropayments and paywalls for publishers. HelloToken CEO and cofounder Brian Truong thinks … Read the whole story
by Larissa Faw
In his new role, Goldberg will be responsible for shepherding the agency's omni-channel strategy, commerce, shopper marketing experiences, and retail platforms. Read the whole story
by Steve McClellan
The agency said Nick Childs was brought on board to oversee "creative story-building and trans-media content development." Read the whole story
by Larissa Faw
Airway Management says it has the solution -- one that's just been newly packaged up in a tidy re-positioning initiative from ad shop Commerce … Read the whole story
by Larissa Faw
Iconic (in Louisiana anyway) pizza chain Johnny's Pizza House is undergoing its first rebranding in 50 years, as the brand contemplates expanding beyond its … Read the whole story
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by Richard Whitman, Columnist
The survey, conducted by ad platform Jivox, queried 165 ad agency executives about the challenges, opportunities and trends in the programmatic space. Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The Web is changing. It's becoming a thinner, personalized, pervasive, ambient, assistive layer that weaves into our life. So what new opportunities does this … Read the whole story