The assignment, which comes two months after sibling agency Arnold won the group's creative account, includes media planning, buying, analytics, strategy and digital. The … Read the whole story
The advent of browser-based ad-blocking software could bring a new surge of micropayments and paywalls for publishers. HelloToken CEO and cofounder Brian Truong thinks … Read the whole story
In his new role, Goldberg will be responsible for shepherding the agency's omni-channel strategy, commerce, shopper marketing experiences, and retail platforms. Read the whole story
The agency said Nick Childs was brought on board to oversee "creative story-building and trans-media content development." Read the whole story
Airway Management says it has the solution -- one that's just been newly packaged up in a tidy re-positioning initiative from ad shop Commerce … Read the whole story
Iconic (in Louisiana anyway) pizza chain Johnny's Pizza House is undergoing its first rebranding in 50 years, as the brand contemplates expanding beyond its … Read the whole story
The survey, conducted by ad platform Jivox, queried 165 ad agency executives about the challenges, opportunities and trends in the programmatic space. Read the whole story
- COMMENTARY
The Web is changing. It's becoming a thinner, personalized, pervasive, ambient, assistive layer that weaves into our life. So what new opportunities does this … Read the whole story
Wearers of a QUITBIT band aren't tracking their health and fitness; instead, they are on death watch. QUITBIT takes into consideration someone's lifestyle habits … Read the whole story
MediaCom USA is expanding its content and branded entertainment capabilities on the West Coast with the addition of Shelby Craig, most recently a creative … Read the whole story
Seton Hall University tapped Monaco Lange to revamp its digital strategy to better target alumni and improve the layout of content on the main … Read the whole story
