Ad industry media ratings watchdog the Media Rating Council has released a set of "Social Media Measurement Guidelines" for public review and commentary. A … Read the whole story
Wait, what? You mean we can't just affix ads to sidewalks anywhere we want in the city of San Francisco? Read the whole story
Agency executives, speaking at the comScore Industry Summit in New York on Tuesday, talked about the role that data will play in transforming relationships … Read the whole story
Theirs is cured, and they've just unveiled a series of zany videos with help from a "Ren & Stimpy" veteran to clear up any … Read the whole story
A new campaign for the Aussie wine brand from Burns Group kicks off with ads on A&E, AMC, Bravo, Discovery, E!, Food Network, FX, … Read the whole story
The selection came after a formal review. Both Formica and Empower are headquartered in Cincinnati. The incumbent, Northlich, also Cincinnati based, continues to do … Read the whole story
Developed with agency Hanson Dodge Creative (HDC), the multi-faceted campaign includes print and digital display advertising, search engine marketing, branded content, online and event … Read the whole story
- COMMENTARY
The tech world - as well as pretty much every vehicle in existence - seems to be leaning heavily towards voice activated-devices: Siri, Amazon … Read the whole story
Wearable technology that determines when you die. Tom Brady trains hard in Under Armour. Let's launch! Read the whole story
The VIA Agency promoted Leeann Leahy to chief executive officer. Leahy joined the agency in December 2012 as president. She succeeds John Coleman, who … Read the whole story
The O'Hara Project, an integrated marketing firm based in New Jersey, is searching nationwide for a nonprofit organization to add to its pro bono … Read the whole story
