For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the "emperor's new … Read the whole story
Kristen Cavallo, president of Mullen Lowe's Boston office since March 2014, announced that she will step down at the end of the month for … Read the whole story
As U.S. head, Ferranti will oversee Rapport offices in New York, Los Angeles, Chicago and Detroit. Previously he was VP/Director East Coast at the … Read the whole story
MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who … Read the whole story
CE, part of Interpublic Group, will be responsible for "delivering an integrated scope of work" for the online travel company. McKinney previously handled the … Read the whole story
Five advertising agencies -- Atmosphere Proximity, Deutsch, Crispin Porter + Bogusky, J. Walter Thompson, and Ogilvy -- are seeking five aspiring creative talents to … Read the whole story
The videos have attracted a steadily growing audience and more than seven months after its debut, the campaign experienced a 600,000 jump in views … Read the whole story
- COMMENTARY
Whose fault is it that ad blockers are the 21st century's version of DDT, and as indiscriminately deployed, ridding us of a pestilence but … Read the whole story
Honda launched an incredible two-minute commercial, "Paper," on Sept. 20 during Sunday NFL on CBS. A feat that took months to create, the ad … Read the whole story
Full-service digital shop IMM continues to expand its technical leadership and practice by naming Keith Pieper to the newly created role of vice president, … Read the whole story
The EGC Group was tapped by VOXX Electronics to develop a digital and social media marketing strategy for the Singtrix brand of karaoke systems. … Read the whole story
