MAD Agency Daily
Tuesday, September 22, 2015
  • Agencies Point Finger At Programmatic, Say It Contributes To Ad-Blocking

    For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the "emperor's new … Read the whole story

  • IPG's Rapport Gets New U.S. Leader

    As U.S. head, Ferranti will oversee Rapport offices in New York, Los Angeles, Chicago and Detroit. Previously he was VP/Director East Coast at the … Read the whole story

  • Editor's Note: Call For Entries for MediaPost's 'All Stars'

    MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who … Read the whole story

  • Travelocity Names Campbell Ewald AOR; Gnome Will Stay

    CE, part of Interpublic Group, will be responsible for "delivering an integrated scope of work" for the online travel company. McKinney previously handled the … Read the whole story

  • Agencies Search For Their Next Intern At Advertising Week

    Five advertising agencies -- Atmosphere Proximity, Deutsch, Crispin Porter + Bogusky, J. Walter Thompson, and Ogilvy -- are seeking five aspiring creative talents to … Read the whole story

  • L'Oreal Video Influencer Campaign Goes Viral

    The videos have attracted a steadily growing audience and more than seven months after its debut, the campaign experienced a 600,000 jump in views … Read the whole story

  • Silent Spring, The Sequel

    Whose fault is it that ad blockers are the 21st century's version of DDT, and as indiscriminately deployed, ridding us of a pestilence but … Read the whole story