MAD Agency Daily
Thursday, September 24, 2015
  • Google Charges Video Views Even When Identified As A Robot, Study Finds

    Experts in computer networks from four research institutions found that Google charges brands for advertisements served on YouTube even when the video platform's fraud-detection … Read the whole story

  • Volkswagen's Brand, Reputation, Existence At Stake?

    Does the new emissions scandal represent a sinister underbelly of the entire Wolfsburg, Germany-based operation, or a desperate guerrilla episode involving a small team … Read the whole story

  • Brawny Man Choice: Clean Up The Mess Or Move To Mexico

    That's the question posed in a new spot from Cutwater for Brawny paper towels. Well, Mexico does have its charms and you can kiss … Read the whole story

  • MediaCom Taps ZenithOptimedia's Cijffers As Chief Client Officer

    MediaCom USA has raided a key executive from rival ZenithOptimedia's U.K. operations to serve as its new chief client officer. Tom Cijffers joins from … Read the whole story

  • AAA Can Get You Out Of Jail

    Who knew? Which is the point of a new campaign for the auto organization-to spread the word about services it provides beyond just giving … Read the whole story

  • This Skol's For You

    The Brazilian beer brand is the top-ranked brand in Latin America according to a new BrandZ ranking from WPP's Millward Brown. The brand dethroned … Read the whole story

  • How Marketers Can Overcome Greenwashing For Consumers

    Consumers are becoming increasingly more sophisticated in making environmentally friendly decisions, prompting marketers to devise ever more nuanced methods of "green communication." The Federal … Read the whole story