Clark, who was seen by some as a candidate to succeed Irwin Gotlieb someday as GroupM global CEO, will remain with the WPP unit … Read the whole story
Yes, in a bedtime story, a quality-over-quantity approach would work. The entire industry is not going to come together Kumbaya-style and agree that less … Read the whole story
COMMENTARYIt's been three years since I've written one of these Red, White & Blogs, and I'm using the occasion to reintroduce the column and … Read the whole story
MDC's Assembly, which handles media chores for Travelocity sibling operations Hotels.com and Expedia.com., has been appointed to handle media planning and buying. The shop … Read the whole story
- COMMENTARY
VW played three-card Monte with 11 million customers, a number of major governments and one very prominent atmosphere. And it's sticking with Das Auto? Read the whole story
Publicis is paying $33 million to acquire the operation, plus expected earn-outs based on 2016 revenue. Currently the earn-out payment is expected to range … Read the whole story
The firm has set up shop in New York and will be overseen by former Global Sport Director at Bacardi Dominic Curran. Standard Life … Read the whole story
The agency, part of Publicis Groupe, developed a program that uses consumer data to match people online with potential pets. Data offering glimpses of … Read the whole story
Some of the greatest challenges in managing paid-search advertising campaigns begin with destination pages, agency budgets, and finding talent, according to research released Monday … Read the whole story
To help combat Internet piracy and counterfeiting and bolster marketer confidence, the Trustworthy Accountability Group is joining forces with the Alliance for Audited Media … Read the whole story
U.S. local advertising will see modest growth next year -- about the same pace at the overall economy. Total local advertising revenues in the … Read the whole story
George Clooney stars in his first U.S. campaign for Nespresso, alongside Danny DeVito. The 90-second ad features the actors on a movie set. Clooney's … Read the whole story
Y&R New York hired Thomas Shim as creative director on Dell account, beginning Nov. 16. Shim will work with Christian Carl, global executive creative … Read the whole story
LANE added three brands to its roster of clients: Portland Roasting Coffee, Regal Springs and Steaz. "We're thrilled at the opportunity to partner with … Read the whole story
