Lesser -- previously global CEO at GroupM programmatic platform Xaxis -- succeeds Kelly Clark, who the company confirmed earlier this week was stepping down. … Read the whole story
In an effort to demonstrate just how ludicrous and insane the concept of spec work really is, Toronto-based Zulu Alpha Kilo created a video … Read the whole story
The incumbent is Mindshare, which is expected to defend. In addition to pharmaceuticals, the company markets a range of medical diagnostic equipment, vascular devices, … Read the whole story
In a series of tweets (see a couple here and here) directed at Droga5, the Screen Actors Guild is calling out the agency, and … Read the whole story
The operation had a 'soft launch' in North America and now Mindshare, part of WPP's GroupM, is expanding Shop+ worldwide, with hubs in New … Read the whole story
The agency already handled a vodka brand for the Spirits distributor and won the liqueur assignment after a formal review. The shop will provide … Read the whole story
We Are Social has opened a Berlin office, its second in Germany (after Munich). Reebok is the founding client at the new office, which … Read the whole story
- COMMENTARY
The current GE campaign, "What's the Matter with Owen?," is sheer brilliance because it does what good advertising should do. It embraces an element … Read the whole story
To celebrate its first 50 years, Gatorade looks to the future in a 75-second ad that teases future products coming down the Gatorade pipeline. … Read the whole story
TBWA\Paris tapped Benjamin Marchal and Faustin Claverie as executive creative directors. The pair will lead 110 creatives of the agency. Marchal started his career … Read the whole story
Mitsubishi Electric named Brunner as agency of record for its cooling and heating division. Ames Scullin O'Haire previously handled the account. Seven agencies participated … Read the whole story
