by Steve McClellan
Lesser -- previously global CEO at GroupM programmatic platform Xaxis -- succeeds Kelly Clark, who the company confirmed earlier this week was stepping down. … Read the whole story
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by Richard Whitman, Columnist
In an effort to demonstrate just how ludicrous and insane the concept of spec work really is, Toronto-based Zulu Alpha Kilo created a video … Read the whole story
by Steve McClellan
The incumbent is Mindshare, which is expected to defend. In addition to pharmaceuticals, the company markets a range of medical diagnostic equipment, vascular devices, … Read the whole story
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by Richard Whitman, Columnist
In a series of tweets (see a couple here and here) directed at Droga5, the Screen Actors Guild is calling out the agency, and … Read the whole story
by Larissa Faw
The operation had a 'soft launch' in North America and now Mindshare, part of WPP's GroupM, is expanding Shop+ worldwide, with hubs in New … Read the whole story
by Larissa Faw
The agency already handled a vodka brand for the Spirits distributor and won the liqueur assignment after a formal review. The shop will provide … Read the whole story
by Steve McClellan
We Are Social has opened a Berlin office, its second in Germany (after Munich). Reebok is the founding client at the new office, which … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The current GE campaign, "What's the Matter with Owen?," is sheer brilliance because it does what good advertising should do. It embraces an element … Read the whole story