
To celebrate its first 50 years,
Gatorade looks to the future in a 75-second ad that teases future products coming down the Gatorade pipeline. "Moving the Game Forward" stars many of the world's top athletes, like
Lionel Messi, Usain Bolt, Abby Wambach, Eli Manning and Elena Delle Donne, describing their work ethic. Once these athletes attain top-level success, they don't just stop striving, they continue
forward to achieve the next big thing. Just like Gatorade. One new product looks like a sticker attached to a football player's arm, analyzing the player and sending data to a coach's iPad. Another
new item is a funky custom sports bottle that allows users to add fuel to water and lights up when ready to drink.
Watch it here, created by
TBWA\Chiat\Day Los Angeles.
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