by Steve McClellan
The Army had intended to conduct a formal review for the contract this year, but the search has been delayed, and probably won't be … Read the whole story
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by Richard Whitman, Columnist
Last week, Toronto-based Zulu Aplha Kilo released a video entitled Spec which mocked the advertising industry's penchant for spec, known to every other human … Read the whole story
by Felicia Greiff
Programmatic advertising platform Xaxis is launching a new product called Xaxis Politics, a targeted political ad solution that aims to reach U.S. voters across … Read the whole story
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by Richard Whitman, Columnist
Remember Second Life? How about Diaspora? How about Pownce? Or, more recently, Ello? Each one of these social networks were supposed to be the … Read the whole story
by Larissa Faw
The agency helped its cause with previous work that impressed the client. Earlier this year Razorfish completed a new global platform for TE. Razorfish … Read the whole story
by Steve McClellan
The new operation is being led by OOH veteran Connie Garrido along with managing partners Lauren Barbara and Melissa Lerner. The company is positioning … Read the whole story
by Joe Mandese
Publicis' Optimedia unit has been named agency of record for media strategy, planning and buying by golf equipment marketer Bridgestone Golf. Optimedia's win is … Read the whole story
by Larissa Faw
The 240-acre railyard originally opened in the 19th century to serve the Transcontinental Railroad. Plans call for a transformation that will include a hospital, … Read the whole story
by Steve McClellan
Bruce will report to his brother Andrew who oversees Publicis North America, as well as to Yves Gougoux, Chairman Publicis Canada. Duncan Bruce is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
For the sake of this opinion piece, I'll call Microsoft's agreement with Google a "relationship" -- but far removed from best friends forever. Read the whole story
COMMENTARY
by Michael LeBeau, Op-Ed Contributor
Perhaps more than for any other retail demographic, inspiration is a key motivator of the affluent audience. Luxury purchasers don't necessarily have a clear … Read the whole story