• by Larissa Faw , November 9, 2015

Publicis Groupe’s Razorfish has been appointed digital AOR duties for TE Connectivity following a formal review.

The agency said it is tasked with helping the global technology brand "create more value through digital experiences that drive growth, sales and competitive advantage.” Razorfish helped its cause with previous work that impressed the client.

Earlier this year, Razorfish completed a new global platform for TE. It targeted TE's customers with regionalized and multi-language experiences. Razorfish also implemented the leading capabilities of Adobe and Hybris into the site’s infrastructure. And since its launch, the new site has garnered a 4% increase in visits and a 7% increase in organic search engine referrals.

Razorfish will work alongside KBS in New York, which serves as global AOR.

TE Connectivity designs and manufactures electronic devices for transferring power and data for both consumer and B-To-B products. It was originally spun off from Tyco in 2008 and now reports annual revenues of more than $13 billion. The company spends about $2 million on ads annually, according to Kantar. 

“We believe that every interaction counts in today’s hyper-competitive world,” says Amy Shah, senior vice president and chief marketing officer at TE Connectivity. “Razorfish offers an industry-leading combination of skills and expertise in digital, data, technology innovation and user experience and was the clear choice” for the assignment."