A new report from IHS Economics & Country Risk, backed by the ANA and The Advertising Coalition, concludes that the nearly $300 billion in … Read the whole story
Possible CEO Shane Atchison says digital agencies must connect with and speak the language of the client CEOs. Read the whole story
Forrester Research predicts some big changes in media buying for B2C marketers in 2016, with easier access to insights and improved tech. Advances in … Read the whole story
"People" magazine is branching into eCommerce with People Shop, and its agency The Terri & Sandy Solution is raising awareness with a multichannel advertising … Read the whole story
Please join the editors of MediaPost in congratulating all of our 2015 winners. Read the whole story
Not really, but that's what their new real-estate-themed ad campaign, from the Darling Agency, is pitching. The campaign runs in print and out-of-home, including … Read the whole story
Northrop previously worked for Y&R California where he was Chief Creative Officer. Earlier he worked at Goodby Silverstein and before that CP+B. Read the whole story
Simply put, a channel-driven agency roster doesn't work anymore as it leads to fragmented customer experiences. Today, media is all mashed up and the … Read the whole story
Nissan Leaf launched a 60-second brand campaign to "Electrify The World." The ad positions the Leaf, along with its designers and engineers, as light-years … Read the whole story
Goodby Silverstein & Partners hired Mike Long as creative director on Comcast/XFINITY. He will report to Margaret Johnson, executive creative director at GS&P. Long … Read the whole story
Back in September, The O'Hara Project launched a pro bono client search to find a non-profit company to donate a year's worth of public … Read the whole story