MAD Agency Daily
Wednesday, November 18, 2015
  • GroupM To Staff: Keep It Zipped On Remuneration, Media-Buying Questions

    GroupM tells its staff to keep mum on any questions from outsiders about the firm's remuneration agreements with clients and media-buying practices generally. An … Read the whole story

  • How To Measure The Impact Of Holiday Promos

    Although this is a critical time of year for marketers in many industries, retailers face a unique set of challenges when it comes to … Read the whole story

  • AMA Calls For Ban On Drug Ads

    The nation's largest medical professional organization is taking aim at one of the biggest advertising categories -- and a key source of revenue for … Read the whole story

  • NY Attorney General Draws First Blood Against FanDuel

    New York Attorney General Eric Schneiderman sued fantasy sports FanDuel and DraftKings on Tuesday for accepting sports bets and running misleading ads. Within hours, … Read the whole story

  • Mark Power Tapped To Lead Ansible US

    Power is tasked with bolstering the mobile agency's traditional services including mobile media planning and buying. He'll also explore broader technology innovation such as … Read the whole story

  • TBG Digital/Sprinklr Execs Set Up Share

    Share is designed to "reflect changing attitudes and a ruthless passion for effective creativity," says managing director/founder Ian Cassidy. Read the whole story

  • Just Ask A Limo Driver: This Casino Is Where It's At

    Playing off the perception (true or not) that limo drivers are the most 'in-the-know' about what's hot and shaking in any city, the drivers … Read the whole story