Publicis will divide into communications, media, digital and healthcare hubs and assign chief client officers to every client. Laura Desmond, global CEO Starcom MediaVest … Read the whole story
Agency Defends 'Jingle Butts' Video Which Outraged Commenters Called Sexist, Racist And MisogynisticSo Toronto-based agency Zulu Alpha Kilo -- of Say No to Spec fame, like many agencies during this time of year, decided to have … Read the whole story
Domains that falsely represent advertising inventory remain a major problem across the Web. Google on Wednesday took another step to fight ad fraud by … Read the whole story
Ah the wonders of content marketing where you can disguise an ad as content to serve your sales goals. And if you’re a firm … Read the whole story
Pausing advertising campaigns on Cyber Monday as one brand struggled to process nearly 800 orders per minute wasn't in the plan -- but that's … Read the whole story
The partnership provides Modi and its clients access to Cablevision's Total Audience Application, a proprietary platform that automates planning and optimization of advanced TV … Read the whole story
Sports Authority's new holiday campaign from ad shop Kuhl Swaine focuses on family time during the holidays with the tagline, "Not all memories happen … Read the whole story
- COMMENTARY
Do you know the difference between probabilistic and deterministic audience data - and how people are using these different types of data to build … Read the whole story
MTV's Staying Alive Foundation launched a NSFW campaign on World AIDS Day to get teens to think about condoms. The video speaks the language … Read the whole story
Firstborn promoted Kristin Keefe to senior vice president, production & program management. In her new position, Keefe will be responsible for reshaping the agency's … Read the whole story
Sport Chek, a Canadian sports retailer, named TBWA\Chiat\Day New York as its lead strategic and creative agency, following a RFP process. Sid Lee was … Read the whole story
