NEW! Sexting Emojis Take Center Stage In MTV's 'Sext Life' Ad

by Amy Corr @MediaPostOTL, December 2, 2015

MTV's Staying Alive Foundation launched a NSFW campaign on World AIDS Day to get teens to think about condoms. The video speaks the language of teens by using sexting emojis having sexy-time to illustrate the importance of condoms. "Sext Life" shows potentially X-rated situations had they not been acted out by emoji pairs, like banana and donut, eggplant and peach, and pointer finger and OK sign. The pairs are then joined by a wrapped condom and the tagline: "Make foreplay a threesome. Add a condom." See it here, created by Y&R New York and directed by Angus Wall of Elastic/Pecubu Productions. The campaign also includes a condom emoji keyboard that can be downloaded at safesext.mtv.com.

ad campaign, cause-related, creative, health, health care, video

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