by Larissa Faw
Nearly one in two low-income families lack Internet access in their homes, making it difficult for children to do their homework and parents to … Read the whole story
-
by Richard Whitman, Columnist
The gist behind #ChallengeMeBrad is that large brands like Pepsi should give smaller agencies a shot rather than typically relying on holding company behemoths … Read the whole story
-
by Joe Mandese
One third of consumers are "very or somewhat likely" to install ad-blocking software in the next three months, according to findings of a consumer … Read the whole story
by Larissa Faw
The newly created shop is designed to provide everything clients need, including branding and direct advertising across all channels; content strategy and production services … Read the whole story
-
by Laurie Sullivan
Facebook will detail data outlining the link between search and its advertising services. The study highlights the consumer trend toward channel hopping and the … Read the whole story
by Wayne Friedman
While senior TV executives claim cord-cutting hasn't reach a 'tipping point' yet, over one in five of all U.S. consumers are thinking about cutting … Read the whole story
by Sarah Mahoney
In this Q&A, Tom McGee, CEO of the International Council of Shopping Centers, says it is all about the convergence of different channels, and … Read the whole story
COMMENTARY
by Lena Bourgeois, Columnist
On a recent business trip to Las Vegas, I was greeted by the the hotel desk attendant with an enthusiastic, "Welcome back." The preferred … Read the whole story
COMMENTARY
by Dror Ginzberg, Op-Ed Contributor
Video won't replace the written word but it is changing the way words are distributed. Read the whole story