by Steve McClellan
MEC has worked for GoDaddy in India and the UK since 2014. It was just in January of this year that the tech firm … Read the whole story
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by Richard Whitman, Columnist
Instead of the droll boring video which even he admits people don't watch, he offers up something very different. And very timely. Read the whole story
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by Wayne Friedman
Longtime media agency senior executive Brad Adgate, who had been SVP of corporate research director for Horizon Media, has taken a position as senior … Read the whole story
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by Richard Whitman, Columnist
The Gunn Report is having some fun this holiday season. The award aggregator is out with a Christmas quiz that aims to test your … Read the whole story
by Larissa Faw
The $30-million annual account will be led out of the agency's Chicago office with support from the agency's Boston and Pittsburgh offices. The agency … Read the whole story
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by Richard Whitman, Columnist
Because, apparently, Santa is extra busy this year, the jolly old fellow reached out to Wieden+Kennedy London for some help. Specifically, he asked for … Read the whole story
by Larissa Faw
A new DoubleTree by Hilton holiday campaign is based on the idea that every year, fewer Americans are remembering to leave cookies for Santa … Read the whole story
by Steve McClellan
The incumbent was MDC Partners' Crispin Porter & Bogusky. The switch to Barkley comes amid plans by Applebee parent DineEquity (which also runs the … Read the whole story
COMMENTARY
by David Indo, Op-Ed Contributor
Well, dozens of them actually. This year the team at ID Comms attended more than 70 pitch-related meetings and was present for 228 hours … Read the whole story
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by Tobi Elkin
Seeking to boost the efficiency of both buyers' and sellers' programmatic ad strategies, Smart AdServer and MediaMath on Wednesday announced they will now offer … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A study from GfK says 53% have used TVEverywhere, but apparently not very often, and without knowing that's what they were doing. Read the whole story