The event, Viva Technology Startup Connect Paris 2016, is designed to "solidify France's role in the world of innovation and start-ups," the holding company … Read the whole story
As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on … Read the whole story
20th Century Fox and its agency TVGla are using the latest ad tech platforms to promote the 25th anniversary of Home Alone. GIFs and … Read the whole story
Developed by ad agency Marcus Thomas, Cleveland, the campaign's centerpiece is the lottery's first-ever stop-motion animated TV spot. There are no spoken words. Instead, … Read the whole story
This fall Casumo Casino launched the first phase of its Erase Boredom campaign by having rapper Vanilla Ice pitch the perks of vanilla ice … Read the whole story
Most are not surprising, since predictions are more like wishes than anything actually grounded in truth. Read the whole story
- COMMENTARY
Just two days before Christmas, the Federal Trade Commission finally published guidelines that disqualify most native advertising as it is practiced today. The action … Read the whole story
Systeme U, a food retailer in France, launched a Christmas toy catalog in which toys were gender-neutral. Supporting the catalog is a video that … Read the whole story
360i hired Lucia Grillo as head of production, effective January 4. Grillo replaces Joe Jaffe, who is departing 360i later this month. She will … Read the whole story
David&Goliath was named agency of record for popchips snacks, following a review. The agency will be responsible for all advertising and creative duties as … Read the whole story
