MAD Agency Daily
Tuesday, December 29, 2015
  • Publicis Groupe Orchestrating New Paris Tech Conference

    The event, Viva Technology Startup Connect Paris 2016, is designed to "solidify France's role in the world of innovation and start-ups," the holding company … Read the whole story

  • Nielsen Begins Modeling National Ratings, Will Remain Accredited Until 'Reevaluated' In Early 2016

    As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on … Read the whole story

  • Put On Your 'AHHH Face'

    20th Century Fox and its agency TVGla are using the latest ad tech platforms to promote the 25th anniversary of Home Alone. GIFs and … Read the whole story

  • Ohio Lottery Gets (Stop-Motion) Animated For The Holidays

    Developed by ad agency Marcus Thomas, Cleveland, the campaign's centerpiece is the lottery's first-ever stop-motion animated TV spot. There are no spoken words. Instead, … Read the whole story

  • Perfect Fools, Casumo Casino And The Misunderstood Banana

    This fall Casumo Casino launched the first phase of its Erase Boredom campaign by having rapper Vanilla Ice pitch the perks of vanilla ice … Read the whole story

  • Unholy And Undone

    Just two days before Christmas, the Federal Trade Commission finally published guidelines that disqualify most native advertising as it is practiced today. The action … Read the whole story